This course description is indicative, and only for reference purposes. The course is not scheduled unless advertised in our calendar. If you are interested in this course, or require a customized course that is similar to this, please note that fees start from USD 12,500 for one week course. This fee is for a customized course for ten or fewer participants. For additional participants, the fee is USD 1250 per participant.
For these fees, the client may customize the course to the precise needs of the client's organization. Scheduling will be in consultation with the client.
Participants: Managers in public and private organizations, and in NGOs responsible for marketing, corporate communications, analyst/public/media relations and e-business strategy.
Course Brief: This course aims to enhance communication, public relations knowledge and skills as well as to establish and maintain cooperative relationships with representatives of community, consumer, employee and public interest groups. The course covers fundamental knowledge public relations, essential PR skills and crisis management, managing PR of an organization, public relations strategy and implementation.