This course description is indicative, and only for reference purposes. The course is not scheduled unless advertised in our calendar. If you are interested in this course, or require a customized course that is similar to this, please note that fees start from USD 25,000 for a two-week course. This fee is for a customized course for ten or fewer participants. For additional participants, the fee is USD 2500 per participant.
For these fees, the client may customize the course to the precise needs of the client's organization. Scheduling will be in consultation with the client.
Participants: Senior and mid-level marketing executives, business owners, company executives, and aspiring marketing and general business leaders
Course Brief: This advanced course in marketing transformation guides participants in exploring and adopting the principles of Marketing and Customer Management leadership in Asia. It is an applied course in marketing that focuses on helping participants to immediately apply proven marketing and customer loyalty concepts in their workplaces. The course takes a broad, integrated approach to marketing. It helps companies develop capabilities among their staff in specific marketing core competencies and influence customer loyalty though integrated marketing, sales and customer management.
Content covers the theory and practice of five specific marketing core competencies, including brand value creation, creating and shaping demand, marketing productivity, technology in marketing strategy, and performance objectives. Case studies and course instruction are focused on helping participants improve business performance, by enhancing core marketing capabilities, against four key measures in particular: customer satisfaction, retention and loyalty; profitability, margins or returns; revenue growth; and shareholder return.